An interested visitor who has been strolling through your site has finally come to just what she is looking for and is about to make a purchase. It's a sunny afternoon, and her cat, who happens to be sitting on the moss under the visitor's large fifty-year-old snow-rose bonsai tree, impulsively jumps down, and the priceless tree topples over.

In a heartbeat, your visitor abandons your site, and your sale is dust - unless you have had the sensibility to employ an autoresponder that has logged her email address. If you have installed an autoresponder, you can then follow-up with her, and in all probability, make the sale when the poor woman has finished re-planting her precious bonsai.

Autoresponders are incredible, versatile programs that do so much more than just automatically answer your email.

Here are a variety of ideas that will serve you to creatively and productively use your autoresponder to change over the casual visitor into a profitable customer. Use your autoresponder to:

1. Publish a newsletter. Certain first-rate autoresponders will manage subscriptions. Your newsletter can keep visitors enlightened about services or products, while building your
reputation as a trustworthy expert in your particular market.

2. Publish a newsletter only for your affiliates. Inform them of sales and promotional material that they can use to
beef up their commissions. Include techniques that they can use to build up your trade.

3. Write reviews. Cover books, software, music, e-books, movies, etc., and put each review in an autoresponder.
Review your affiliate programs, using a link to your affiliate's page in your autoresponder.

4. Distribute your articles. Writing and distributing targeted articles is a potent tool to build your business reliability, bring traffic to your site, and increase your sales potential. If your articles contain rich
information, many editors will print what is known as a resource box for you. Then promote your master list. And, include your publishing specifics so your affiliates can add their articles to your list.

5. Establish mailing lists. Inform subscribers to your articles when you've created new ones that they may want to publish in their own newspaper or website.

6. Automate your sales method. Use an ad to ensure repeated exposure of your message, which has been proven to compound sales. Put your autoresponder address where a visitor will be exposed to many marketing materials. This multiplies the methods of converting visitors into customers. For example, if
you're selling a distinct product, put testimonials about how mind-boggling it is on your autoresponder, and add a detailed, enticing description of your product.

7. Distribute advertising. Say you sell advertising on your website or your news or e-zine. Set your autoresponder to send the information about fees and how to place an ad automatically to all prospects' email addresses. Then have your autoresponder follow-up. It can also send notice of any special deals you are currently offering.

8. Publish an email course. Each day, have your autoresponder send out another lesson. Just be sure that each lesson has superior content - not a sales speech.

You can include discussion centered on a different topic for each lesson, telling how your product will benefit the reader. Include the tangible benefits the visitor will capture by securing your product. Make sure to include a paragraph or two at the end of each lesson tempting your prospect to consider making a purchase.

9. Automate a reminder after a visitor has completed your course. This will increase the
possibilities of sales from visitors who have taken your
course but are hesitant about actually making a purchase. You can use these reminders to advocate new products or services, and the products and services of your affiliate programs.

10. Deliver free reports. This gives your visitor an idea of the type of information you can provide and the quality of your product or service. Make sure these reports are not sales letters or you will more than likely lose a possible customer than gain a sale.

11. Publish trivia quizzes and place the answers in an autoresponder. Your patron will be motivated to request your autoresponder, and you'll have
a record of the visitors' email addresses. Or design a contest and have any visitors that enter send their replies to your autoresponder. Your autoresponder can be set-up to provide a confirmation.

12. Offer a trial version. Give prospects a sample of your ebook, course, software, membership, etc. People who are exposed to a little lick often end up wanting the whole pie. You can also offer them a free trial from
your website. Set up your autoresponder to give details on how to obtain their free trial, and then make sure to follow-up to try and complete the sale.

13. Link to hidden pages on your autoresponder. A hidden page could be your affiliate page that contains graphics, promotional articles, and text links that interested affiliates can acquire. Tell visitors that they may have free access to your affiliate page by simply requesting your autoresponder. You will then gather a list of visitors who may be potential affiliates.

14. Use an autoresponder on your order page. Post a request form for visitors to be apprised of special offers or discounts in the future.

15. Put your links page on your autoresponder. It should contain up to fifty links that would be of certain interest to your visitors.

Now that you have proof that autoresponders can be used creatively, see if you can come up with some brilliant ideas of your own!

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